Between 1955 and 1962, Zippo Manufacturing Company experienced a period of strategic expansion that helped solidify its position as a global brand. Having built a strong domestic reputation during World War II—when its windproof lighters became standard issue for U.S. soldiers—Zippo capitalized on postwar economic growth and increased global demand. During this period, Zippo began aggressively expanding its international sales network. The company entered new markets in Europe and Asia, leveraging its wartime legacy and the popularity of American products abroad. It also diversified its product range beyond lighters, introducing items such as tape measures and key holders, though lighters remained its core business. One key driver of Zippo’s expansion was its investment in marketing. The company maintained a strong brand identity, often associated with durability and masculinity, which resonated across global markets. Zippo also continued to emphasize its lifetime guarantee—a unique offering that reinforced brand loyalty. By the end of the 1960s, Zippo had firmly established itself as not just a lighter company, but as an iconic American brand with growing international reach.